BTS- Founder of Swee and Euca HOLISTIC

Cammii Michelle is committed to improving the health and wellness of everyone. She is a veteran, an alumni of Purdue University with a Bachelor of Science in Health and Wellness, Associates in Health Information, and is a Certified Holistic Health Practitioner. 

Swee + Euca HOLISTIC is a brand that was curated by the CEO, Cammii Michelle, shortly after she committed to doing the "big chop", as a major step in the process of transitioning her hair from relaxed to natural. During this time, she fell in love with ALL textured hair. This love for natural hair grew into a passion for having a healthy lifestyle and healthy, luscious naturally textured hair in which she had never experienced before. Cammii's hair was chemically treated (relaxed) at an incredibly young age. This was the only way she knew to wear her hair before she went through the "big chop" phase of her natural hair adventure. During the process she was able to heal her scalp after the decades of chemical treatments. Cammii's scalp contained scarred tissue that created abnormalities, and concaved portions of her scalp. Developing her own healthy hair regimen; with quality products and proper nutrition, she was able to repair the scarred tissues holistically. She was able to work on the pH balance of her scalp and boost the health and growth of her hair. To curate the best environment for hair growth and overall wellness.

The entire experience was life changing. She experienced a sense of liberation accompanied with a whole new level of self-love, self-acceptance, and camaraderie with others who were suffering from similar health issues. She began building the brand so she could help others obtain healthy hair, proper nutrition, healthier lifestyle, and wellness. She also wanted everyone to able to develop self-appreciation and be empowered through the brand by using pure, clean products.

Cammii Michelle is committed to improving the health and wellness of everyone. She is a veteran, an alumni of Purdue University with a Bachelor of Science in Health and Wellness, Associates in Health Information, and is a Certified Holistic Health Practitioner. 

Swee + Euca HOLISTIC LLC is a Black, Woman, Veteran Owned business that provides self-care products and wellness for EVERYONE.